It's surprisingly cheap, and it's surprisingly pink! Why spend money on all the nice things when you can spend money on half the nice things and then stop because nothing you play would take advantage of it anyway?
Why shell out for expensive RGB fans when you can buy Apevia $5 fans in the right color and four out of five of them in the package are fully assembled and spin? Why get actual LED strips when you've got 12v power available anyway and someone ditched their tasteless dashboard underglow at the thrift store?
This build says screw it, flips its budget hair back, and pew pews you with the finger guns. It doesn't need to show off its inordinately expensive and overpowered PSU because you don't know it's a fluke it ended up in there anyway.
Note: The Cooler Master Hyper 212 EVO says it's compatible with this socket, and that's not entirely a lie... It just only fits on one way. Oh well!