This gaming-machine is designed for high performance as well as looking good.

I bought a sleek looking Mid-Tower that fits an ATX-Motherboard and guarantees a good airflow for better cooling efficiency. For RGB purposes it had to be windowed as well as fitting 3 large fans.
At the time I built this setup I already owned the Asus GeForce GTX 1060 Graphics card, so I decided to make my build themed black N white. The white parts are reflecting the RGB lights, and although the CPU cooler isn't equipped with RGB lighting, it looks like it's glowing. (Awesome!)
I didn't want to spent a lot of money for a CPU, so i decided to buy the intel i5-7600K that has a good clock rate in stock condition, but can also be pushed further, because of it's free multiplier. There are some guys running this CPU at 5.0 GHz.
This build contains a simple air-cooling CPU cooler, because i didn't plan to overclock the CPU right from the start. At the moment i'm pretty fine with the i5's stock power. If you want to gain a higher output, you should buy a water-cooling system, that can easily be installed at the intended mounting points at the top.
As a major part for a PC, I've chosen the Asus Z270F gaming motherboard, because it looks fantastic with it's sharp edges and comes with AURA, a nice little piece of software that allows to control RGB components via a 4-Pin-connector on the MB.
The DDR4 RAM is probably the part where you could save some money, but for full RGB power I put something special in this build. The G.Skill Trident Z is a high quality glowing bar that makes your PC looks super awesome, while providing high speed data flow with 3000MHz.
For storing data i'm using a 512GB SSD by a brand called intenso and a 2TB HDD by Western Digital. The SSD has enough room to store the operating system and some games.
The finish up this build I installed some RGB equipment by DeepCool. To be exactly three RGB fans (two in the front, one in the back) and two RGB-strips that are holding on to the case with some magnets. As i mentioned before they are plugged on the 4-Pin-connector on the MB.

Worth mentioning that you technically don't need to buy any cables, because there are cables included, but for the five RGB components you need 3 plugs but the motherboard only provides a single slot, so a splitter cable is of advantage.

Let me know what you think of this setup. My future plans for this PC is replacing the PSU with a modular one and generally make the inside look a little bit cleaner. There is a lot of potential left and maybe i'll do a custom acryl panel for an individual touch.