So this build all started from buying 1 asus rog strix 1070 8gb oc gpu to upgrade my old build. I fell in love with the card, and slowly over the last 9 or so months have went nuts on upgrading every other part i could to asus rog strix. Then I bought the 2700x. After that came the second 1070 for sli and asus had a rog sli bridge, also the point when i had to rma the mobo becasue sli would not boot with both cards. Asus support and rma process was great and pretty fast. On the hand when I bought the second 1070 I was to get cod black ops 4 free. The promotions support team is another story, 3 1/2 mos 30 plus emails sending proof over and over till I finally got my actual game code. That and some specs is why i went with the msi 2080ti The air cooler was good but then asus introduced the aio with oled and 240 radiator. Most recent upgrade was from the two sticks of gskill 16gb 3200mhz cas 16-18-18-38 to four sticks of gskill 8gb 3200mhz cas 14-14-14-34. I would love to do a full custom loop but cant afford it and case would need upgraded to do a proper loop.